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    Innovation networks on aeronautical Portuguese heritage.A collaborative destination marketing approach.

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    Palhais - Innovation networks on aeronautical 2020.pdf (305.6Kb)
    Date
    2020-04-23
    Author
    Palhais, Raquel
    Caetano, Isabel
    Dias, Alvaro
    Pereira, Renato
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    Abstract
    This study is a proposed tourism product that adds value to Portuguese aeronautical resources, contributing to existing knowledge by: i) exploring aeronautical heritage as collaborative destination marketing: the Portuguese Aeronautical Route (PAR); ii) developing tourism products through innovation networks. The PAR incorporates collaborative destination marketing and proposes a product designed to re‑ ‑qualify Portuguese heritage. Our findings suggest that there is an opportunity to promote the country using the brand of aeronautical heritage supported by a multi‑destination route. The PAR also enables constant resource updating and ensures sustainability by involving collaboration that feeds an innovation cycle and reinforces its marketing potential.
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    http://observatoriocultural.udgvirtual.udg.mx/repositorio/handle/123456789/1391
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    • Patrimonio cultural
    Citación
    Palhais, R., Caetano, I., Dias, A. y Pereira, Renato. (2020). Innovation networks on aeronautical Portuguese heritage.A collaborative destination marketing approach. Pasos. Revista de Turismo y Patrimonio Cultural. 18 (2), 235‑252. https://doi.org/10.25145/j.pasos.2020.18.016.

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    SISTEMA DE UNIVERSIDAD VIRTUAL
    Av. La Paz No. 2453, Col. Arcos Sur. C.P. 44130
    Tel: +52 (33) 3268 8888‏ ext. 18801
    Guadalajara, Jalisco, México.

    Contact Us | Send Feedback