“El malo de la película” Estudio de las principales figuras malvadas en la colección cinematográfica clásicos Disney
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The Visual Culture is a powerful transmitter element of ideas, values, prejudices, etc., that goes unabashedly in people, often unconsciously. For example, the films that children consume are a defining component of the construction of their identity and personality, in the period of 3-5 years old. Therefore, in this mixed study, it is proposed to analyze the main evil figures of the classic Disney film collection (1937-2016). This collection has a massive reach worldwide, but especially in the western countries of North America and Europe. The results establish what are the features recreated by this production company through its malicious cartoons. Selecting this group as an object of analysis due to the lack of research in this regard. In the discussion, from a critical perspective, the construction of roles is reviewed and the hidden intentions behind them are analyzed critically to contribute to a more conscious education of the stereotypes that influence the students.