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dc.contributor.authorKofi, Alexander
dc.contributor.authorGyepi, Theophilus Francis
dc.date.accessioned2022-09-22T19:30:23Z
dc.date.available2022-09-22T19:30:23Z
dc.date.issued2021-04-12
dc.identifier.citationKofi, A. y Gyepi, T. F. (2021). Museum experience and satisfaction: moderating role of visiting frequency in national museum of Ghan. Pasos. Revista de Turismo y Patrimonio Cultural. 19 (2), 239‑253. https://doi.org/10.25145/j.pasos.2021.19.016.es_MX
dc.identifier.issn1695-7121
dc.identifier.urihttp://observatoriocultural.udgvirtual.udg.mx/repositorio/handle/123456789/1406
dc.description.abstractThis research aims to investigate how tourist experience elicits satisfaction and contributes to loyalty and willingness to pay more for a museum destination. More specifically, this study also investigates the significant moderating role of visiting frequency on the relationship between satisfaction and willingness to pay more. Museums offer unique collections for tourists’ education and recreation while providing a better understanding of the cross‑cultural diversity of societies. The research was conducted with 285 tourists visiting the National Museum in Ghana, with questions relating to experience, satisfaction, loyalty and willingness to pay more. Structural equation modelling was used to test the effects of the museum experience, satisfaction and loyalty on willingness to pay more. Responses emanating from the questionnaire on the National Museum of Ghana was analysed and the study findings suggest the significant effects of tourist experience on satisfaction as well as the significant effects of satisfaction on loyalty and willingness to pay more. In addition, the significant moderating effect of visiting frequency was reported on the relationship between satisfaction and tourist willingness to pay more. In this regard managers should develop marketing strategies that promote museum tourism in the travelling experience and that guarantee greater satisgfaction on site.es_MX
dc.language.isoenes_MX
dc.publisherPasoses_MX
dc.publisherPasoses_MX
dc.publisherPasoses_MX
dc.relation.ispartofseries19;2
dc.subjectMuseum; Experience; Satisfaction; Loyalty; Tourism; Ghana.es_MX
dc.titleMuseum experience and satisfaction: moderating role of visiting frequency in national museum of Ghanaes_MX
dc.typeArtículo de revista científica indexadaes_MX
dc.countryeses_MX
dc.publication.typeLibro de divulgaciónes_MX
dc.publication.magazineCientífica arbitrada con revisión a pareses_MX


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  • Patrimonio cultural
    Recursos informativos cuyas temáticas se relacionan con la conceptualización, contextualización y gestión de los patrimonios culturales.

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