Browsing Patrimonio cultural by Subject "Film-induced tourism; Satisfaction; Loyalty; Segmentation; Latent class cluster analysis."
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Film-induced tourism: A latent class segmentation based on satisfaction and future intentions
(PasosPasosPasos, 2016-07-24)The objective of this research is to evaluate the effects that a film tour, based on the film Amanece, Que No Es Poco, has on the: (1) relative size of various clusters of visitors; (2) overall satisfaction; (3) intentions ...