Repositorio del Observatorio Latinoamericano de Gestión Cultural
    • Login
    View Item 
    •   DSpace Home
    • Publicaciones
    • Desarrollo artístico
    • View Item
    •   DSpace Home
    • Publicaciones
    • Desarrollo artístico
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Museos y modelos de comunicación

    Thumbnail
    View/Open
    PDF (237.6Kb)
    Date
    2015
    Author
    Vinent Cárdenas, Maria
    Martín Piñol, Carolina
    Gustems Carnicer, Josep
    Metadata
    Show full item record
    Abstract
    Communication is one of the key elements in the museum and that relates to its educational capacity, presence and impact in an area. Communication is pre-visit and exerts a major complaint and informs the interest of visitors to the museum. This article analyzes the main elements for establishing communication links with the public. To do a refresher two communications models, one focusing on information and another to emotion and ritualization is made. The problems facing the cultural industry must address the mission of museums and their distance to profit from other institutions, which puts them at some risk regarding their future. In addition to analyzing the usual channels of advertising and marketing applied to museums, to establish market research and brand image as technique of identity and appreciation of each museum. The components of the collections are analyzed by classical communication scheme derived from Saussure. The main features, historical development and differences between displays and exhibitions are also reported. Some elements of communication are described by internet to finish as a tool for present and future to ensure the survival of museums and their collections.
    URI
    http://observatoriocultural.udgvirtual.udg.mx/repositorio/handle/123456789/854
    Collections
    • Desarrollo artístico
    Citación
    Vinient Cárdenas, M., Gustems Carnicer, J., & Martín Piñol, C. (2015, 30 septiembre). Museos y modelos de comunicación. Recuperado 9 enero, 2015, de https://ojs.uv.es/index.php/eari/article/view/4529/6721

    SISTEMA DE UNIVERSIDAD VIRTUAL
    Av. La Paz No. 2453, Col. Arcos Sur. C.P. 44130
    Tel: +52 (33) 3268 8888‏ ext. 18801
    Guadalajara, Jalisco, México.

    Contact Us | Send Feedback


    Browse

    All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    SISTEMA DE UNIVERSIDAD VIRTUAL
    Av. La Paz No. 2453, Col. Arcos Sur. C.P. 44130
    Tel: +52 (33) 3268 8888‏ ext. 18801
    Guadalajara, Jalisco, México.

    Contact Us | Send Feedback